Because things are the way they are, things will not stay the way they are -- Bertolt Brecht
Change is inevitable. The question is, will you follow it or will you shape it? Creating positive change requires an understanding not only of how people think, but why they think the way they do, and how to change that. That requires specialist expertise in a variety of disciplines.
Media and public relations
The most hateful human misfortune is for a wise man to have no influence -- Herodotus
Achieving a positive outcome in today's political environment requires a rare blend of experience, contacts and background knowledge coupled with the judgement and skills needed to implement a workable and cost-effective strategy.
Government relations and policy
AU & NZ political news
Political campaigns that work
It used to be that a few lawn signs and knocking on people's doors could win you an election. Not any more. While those may well be vital components of a winning campaign, politics is increasingly a finely tuned mix of art and science. Candidates and parties don't just need to know how to create compelling material that will win them votes, but also how to handle attacks from the opposition and third party players. To achieve a professional, cohesive cost-effective campaign requires mastery of a range of skills and media.